{
    "id": "ulisa2026swa",
    "type": "article-journal",
    "title": "Analisis kualitas produk, E-WOM, dan brand image terhadap keputusan pembelian Iphone di kalangan mahasiswa",
    "container-title": "Insight Management Journal",
    "volume": "6",
    "issue": "1",
    "publisher": "Forum Kerjasama Pendidikan Tinggi",
    "issued": {
        "date-parts": [
            [
                2026
            ]
        ]
    },
    "author": [
        {
            "family": "Yulisa",
            "given": "Yulisa"
        },
        {
            "family": "Guido",
            "given": "Willson"
        },
        {
            "family": "Tampubolon",
            "given": "Lasmaria"
        },
        {
            "family": "Nahrisah",
            "given": "Ezzah"
        }
    ],
    "page": "200--212",
    "DOI": "10.47065/imj.v6i1.532",
    "URL": "https://actanova.mediadigitalpublikasi.com/journals/articles/analisis-kualitas-produk-e-wom-dan-brand-image-terhadap-keputusan-pembelian-iphone-di-kalangan-mahasiswa"
}