{
    "id": "aputra2025ava",
    "type": "article-journal",
    "title": "The Influence of Influencer Marketing on Purchasing Decisions in Generation-Z  (Study on Students who use TikTok at UPN \"Veteran\" East Java)",
    "container-title": "Jurnal Bisnis dan Komunikasi Digital",
    "volume": "2",
    "issue": "2",
    "publisher": "Indonesian Journal Publisher",
    "issued": {
        "date-parts": [
            [
                2025
            ]
        ]
    },
    "author": [
        {
            "family": "Saputra",
            "given": "Mohamad Deka "
        },
        {
            "family": "Ardianto",
            "given": "Alvian Eka"
        },
        {
            "family": "S.N",
            "given": "Moh. Ilham Zanuba"
        },
        {
            "family": "Nugraha",
            "given": "Rusdi Hidayat"
        },
        {
            "family": "Kusumasari",
            "given": "Indah Respati"
        }
    ],
    "page": "7--7",
    "DOI": "10.47134/jbkd.v2i2.3488",
    "URL": "https://actanova.mediadigitalpublikasi.com/journals/articles/the-influence-of-influencer-marketing-on-purchasing-decisions-in-generation-z-study-on-students-who-use-tiktok-at-upn-veteran-east-java"
}