Insight Management Journal Insight Management Journal 2774-1737 Forum Kerjasama Pendidikan Tinggi the-influence-of-trust-convenience-and-quality-information-on-purchase-decisions-at-marketplace-shopee-in-sukabumi 10.47065/imj.v3i2.226 The influence of trust, convenience, and quality information on purchase decisions at marketplace shopee in Sukabumi Eriyanti Pipit Ardhiyansyah Andri 30 01 2023 3 2 © 2023 Forum Kerjasama Pendidikan Tinggi 2023 This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License.

This study aims to determine the effect of trust, convenience, quality of information on purchase decisions at the shopee marketplace (a case study of the Sukabumi community). The research population is consumers who have made purchases online at the shopee site. The sample is 55 people using purposive sampling method. Data collection is carried out using a questionnaire. Data were analyzed using multiple linear regression analysis using the SPSS program. The results of the research show that Trust has a positive and significant effect on purchase decision, convenience has a positive and significant effect on purchase decision, information quality has a positive and significant effect on purchase decision

 trust convenience quality of information purchasing decisions shopee

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This study aims to determine the effect of trust, convenience, quality of information on purchase decisions at the shopee marketplace (a case study of the Sukabumi community). The research population is consumers who have made purchases online at the shopee site. The sample is 55 people using purposive sampling method. Data collection is carried out using a questionnaire. Data were analyzed using multiple linear regression analysis using the SPSS program. The results of the research show that Trust has a positive and significant effect on purchase decision, convenience has a positive and significant effect on purchase decision, information quality has a positive and significant effect on purchase decision

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