Jurnal Bisnis dan Komunikasi Digital Jurnal Bisnis dan Komunikasi Digital 3026-5886 Indonesian Journal Publisher the-role-of-peers-in-shaping-purchasing-decisions-of-fashion-products-among-teenagers 10.47134/jbkd.v2i2.3451 The Role of Peers in Shaping Purchasing Decisions of Fashion Products among Teenagers Bahari Winona Monica Nabila Aisyah Putri Budiarto Chris Louis Hidayat Rusdi Kusumasari Indah Respati 19 12 2024 2 2 12 12 © 2024 Indonesian Journal Publisher 2024 This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License.

This study explores the influence of the social environment on consumer decision-making patterns among teenagers. This research uses a qualitative, descriptive approach and a literature study. The results showed that the social climate significantly influences adolescent consumer decision-making patterns. These findings can help understand how the social environment affects adolescent consumer behavior and contribute to developing effective marketing strategies; keywords: social environment, consumer decision-making patterns, adolescents, qualitative approach, and literature study. 

 Purchase Decision Fashion Teenagers Social Media Teenage Lifestyle social consumer environment decision-making patterns among Full Text & Preserved Archival Statement

This study explores the influence of the social environment on consumer decision-making patterns among teenagers. This research uses a qualitative, descriptive approach and a literature study. The results showed that the social climate significantly influences adolescent consumer decision-making patterns. These findings can help understand how the social environment affects adolescent consumer behavior and contribute to developing effective marketing strategies; keywords: social environment, consumer decision-making patterns, adolescents, qualitative approach, and literature study. 

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