JOURNAL ARCHIVE
2025-06-29
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Jurnal Bisnis dan Komunikasi Digital
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pp. 9–9
Nabila Aulia Nafisca, Chika Meidyanputri, Alvin Cahya Kusuma, Nanda Ari Ramadhan, Belva Arina Cahyani, Nico Ferdinand, Syah Poundra Syawa Haryanto, Rusdi Hidayat N
Penelitian ini bertujuan untuk memahami bagaimana inovasi produk memengaruhi keputusan pembelian konsumen pada platform e-commerce di Surabaya. Dalam era digital yang serba cepat, pelaku bisnis dituntut untuk terus berinovasi agar tetap relevan dan menarik minat pasar. Studi ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 100 responden pengguna aktif e-commerce seperti Shopee, Tokopedia, dan lainnya. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa inovasi produk termasuk desain menarik, fitur bervariasi, kemasan modern, informasi lengkap, dan pembaruan rutin memiliki pengaruh yang sangat terbatas terhadap keputusan pembelian. Meskipun indikator ‘Informasi Lengkap’ dan ‘Desain Menarik’ menunjukkan korelasi positif, nilai korelasinya tergolong lemah. Temuan ini menyiratkan bahwa dalam konteks Surabaya, faktor seperti harga, kecepatan pengiriman, reputasi platform, dan kepercayaan konsumen lebih berperan besar dalam mendorong keputusan pembelian dibandingkan inovasi produk semata.
JOURNAL ARCHIVE
2025-06-26
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Jurnal Bisnis dan Komunikasi Digital
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pp. 14–14
Elia Rahmawati Sidauruk, Erika Fatrecia Silaban, Rivi Ananda Alifia, Naila Rahma Safitri, Rachmadani Masyithah Nurjannah, Rusdi Hidayat N, Maharani Ikaningtyas
Dalam era modern yang dipenuhi dengan tren makanan estetik dan sehat, generasi milenial dan Gen Z menjadi segmen pasar yang sangat potensial untuk produk dessert inovatif. Puding Strawberry cheesecake merupakan kombinasi dari tekstur lembut puding, saus strawberry homemade tanpa pengawet, dan lapisan biskuit renyah yang dikemas dalam tampilan menarik dan praktis. Penelitian ini bertujuan untuk merancang konsep bisnis, strategi pemasaran, analisis kelayakan finansial, serta identifikasi tantangan dan peluang dalam pengembangan usaha ini. Pendekatan yang digunakan adalah deskriptif kualitatif dengan metode studi kasus. Hasil penelitian menunjukkan bahwa bisnis ini memiliki potensi besar untuk berkembang dengan strategi pemasaran digital yang kuat, positioning produk yang sesuai tren, serta peluang ekspansi melalui inovasi varian rasa. Proyeksi keuangan menunjukkan usaha ini layak dijalankan dengan modal terbatas namun prospek keuntungan yang menjanjikan. Tantangan seperti daya tahan produk dan fluktuasi harga bahan baku dapat diatasi dengan sistem pre-order dan manajemen pasokan yang baik.
JOURNAL ARCHIVE
2025-06-25
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Jurnal Bisnis dan Komunikasi Digital
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pp. 12–12
Naufal Zaka Putra Gifa, Muhammad Bintang Rizke, Susanti Ratna Sari, Nur Diana Rahmawati, Farah Febrina Yofianka, Faizah Ats Tsaniyah, Siti Ajeng Ayu, Rusdi Hidayat N, Maharani Ikaningtyas
Digital transformation is a strategic challenge for PT Telkom Indonesia in the midst of global technological disruption. This study aims to evaluate the human resource (HR) development strategy implemented by the company in supporting the transformation process. Through the literature study method, this research highlights various approaches taken by Telkom, such as strengthening digital competencies through Telkom Corporate University, implementing a digital work culture, developing digital leadership, and adaptive and sustainable talent management. However, the implementation of these strategies faces various challenges, including intergenerational competency gaps, resistance to change, and limited training budgets. The results of the study provide a comprehensive overview of the importance of integration between technology and HR readiness in facing digital transformation, and offer best practices for the SOE sector and other industries.
JOURNAL ARCHIVE
2024-12-25
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Jurnal Bisnis dan Komunikasi Digital
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pp. 9–9
Dike Abrila Putri Yulion, Ananta Rahma Alifya, Fitria Ayu Kartika Damayanti, Rusdi Hidayat N, Indah Respati Kusumasari
Decision making is one of the key aspects of business strategy that can determine the success or failure of a company. The purpose of this study is to analyze the impact of strategic decisions on the business sustainability of PT GoTo Gojek Tokopedia, one of the largest technology companies in Indonesia. The focus of this research is to assess the effectiveness of decision making on operational, financial and human resource management aspects and their impact on the company's competitiveness in the market. Using a qualitative approach and secondary data analysis, the findings reveal that PT GoTo's strategic decisions have a significant impact on operational efficiency and adaptability to market trends. However, there are challenges to overcome, such as consistent strategy execution and risk management. This study provides important insights for business professionals to effectively make strategic decisions to gain a competitive advantage.
JOURNAL ARCHIVE
2024-12-24
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Jurnal Bisnis dan Komunikasi Digital
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pp. 10–10
Rusdi Hidayat N, Indah Respati Kusumasari, Galang Falah Akbar, Baraa Ziyad Ramadhan, Zeta Arfian
Mixue, merek es krim dan minuman teh asal Tiongkok, telah mencatat pertumbuhan yang signifikan di Indonesia sejak memasuki pasar pada tahun 2020 dengan membuka lebih dari 300 gerai hingga akhir 2022. Penelitian ini bertujuan untuk menganalisis strategi ekspansi Mixue menggunakan pendekatan bounded rationality dari Herbert Simon dan teori 5 P’s of Strategy dari Henry Mintzberg. Teori bounded rationality menjelaskan pengambilan keputusan Mixue yang didasarkan pada informasi terbatas namun relevan, seperti dalam penentuan lokasi gerai dan seleksi mitra waralaba. Sementara itu, teori 5 P’s of Strategy memberikan kerangka kerja untuk mengevaluasi strategi Mixue melalui elemen Plan, Ploy, Pattern, Position, dan Perspective. Penelitian ini juga menemukan bahwa efisiensi rantai pasok yang terintegrasi dan model bisnis waralaba memberikan kontribusi signifikan terhadap percepatan ekspansi Mixue. Efisiensi rantai pasok memungkinkan Mixue menyediakan produk berkualitas dengan harga terjangkau, sementara model waralaba mempercepat pembukaan gerai baru melalui kolaborasi dengan mitra lokal. Pendekatan pemasaran digital berbasis media sosial, seperti kolaborasi dengan influencer, meningkatkan brand awareness dan keterikatan emosional dengan konsumen. Pendekatan glokalisasi Mixue, seperti menyesuaikan produk dengan selera lokal tanpa menghilangkan identitas merek, juga memperkuat daya tariknya di pasar Indonesia. Hasil penelitian menunjukkan bahwa penerapan strategi berbasis teori Simon dan Mintzberg memungkinkan Mixue untuk mengembangkan langkah-langkah adaptif dan responsif terhadap dinamika pasar Indonesia yang kompetitif. Keberhasilan ini memberikan implikasi bagi perusahaan ritel lain yang ingin memperluas operasinya di pasar serupa.
JOURNAL ARCHIVE
2024-12-24
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Jurnal Bisnis dan Komunikasi Digital
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pp. 13–13
Rivi Ananda Alifia, Naila Rahma Safitri, Dinda Martha Irhami, Rusdi Hidayat N, Indah Respati Kusumasari
Big data has become a transformative force in the business world, revolutionizing how companies process information to make more accurate and data-driven strategic decisions. By leveraging the ability to integrate vast amounts of ever-growing data from various sources, businesses can now uncover hidden patterns that were previously difficult to detect, forecast market trends with higher precision, and enhance operational efficiency across all business lines. However, this immense potential can only be realized through a structured approach involving meticulous data management, the development of advanced analytical skills, and the adoption of cutting-edge technologies. This article explores the fundamental concepts of big data, strategies for its management, and practical applications in key sectors. Additionally, it delves into major challenges such as data privacy, infrastructure limitations, and technology integration, accompanied by case-based solutions to help companies maximize opportunities from the big data revolution.
JOURNAL ARCHIVE
2024-12-23
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Jurnal Bisnis dan Komunikasi Digital
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pp. 17–17
Rusdi Hidayat N, Indah Respati Kusumasari, Pinky Arisma Putri, Nindia Murdiana, Devina Rahma Puspita
This article discusses the challenges and opportunities of using Artificial Intelligence (AI) as a supporting tool in business decision making in the digital era. In the context of growing digitalization, AI plays an important role in improving operational efficiency and accuracy of data analysis, which has a significant impact on various aspects of business, including audit, finance and accounting. This research uses a literature study method to identify the challenges and opportunities faced by companies in implementing AI. The research results show that AI can increase efficiency and productivity, as well as provide more accurate predictive analysis. However, the application of AI is also faced with challenges such as the need for sophisticated technological infrastructure and ethical risk management. By utilizing AI, companies can make real-time data-based decisions, understand market trends, and innovate products that suit consumer needs. This article emphasizes the importance of adapting to new technologies to achieve business goals in the digital era.
JOURNAL ARCHIVE
2024-12-23
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Jurnal Bisnis dan Komunikasi Digital
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pp. 14–14
Evangeline Cherryl D, Aqiela Kalistarosa, Adiva Belva Sari, Indah Respati Kusumasari, Rusdi Hidayat N
Decision making is at the heart of every business activity. Decisions taken not only impact the company's performance, but also various stakeholders, including employees, consumers, and society at large. In an increasingly complex and dynamic business context, it is important for decision makers to consider ethical aspects in every choice they make. This study aims to analyze how ethical values can be integrated into the business decision-making process. Through literature studies and case analysis, this study identifies several ethical principles that are relevant in the business context, such as honesty, fairness, social responsibility, and sustainability. In addition, this study also discusses the various challenges faced by companies in implementing business ethics, as well as strategies that can be used to overcome these challenges. The results of the study indicate that ethical decision making can provide a number of benefits for companies, including: improving the company's reputation, increasing trust from stakeholders, reducing risks, and improving long-term performance. However, to achieve this, a strong commitment from company leaders is needed, the development of an ethically oriented organizational culture, and the existence of an effective mechanism to ensure that decisions taken are in accordance with the company's ethical values. This study concludes that ethical decision-making is not just an option, but a necessity for companies that want to achieve long-term success. By integrating ethical values into every aspect of the business, companies can create added value for all stakeholders and.
JOURNAL ARCHIVE
2024-12-23
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Jurnal Bisnis dan Komunikasi Digital
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pp. 10–10
Laila Nur Aini, Maulida Zakiyatuz Zuhria, Maulita Fajar, Rusdi Hidayat N, Indah Respati Kusumasari
This research examines the aspects that influence the decision-making process in fashion product development. The increasing complexity of consumer preferences and the rapid changes in fashion trends make the decision-making process very crucial in determining product success. The research used a qualitative method with a systematic literature study approach and in-depth interviews with 15 fashion industry practitioners. The results identified five main aspects that influence decision-making: analysis of market trends and consumer preferences, environmental sustainability considerations, production technology capabilities, financial factors and risk management, and design innovation aspects. The analysis showed that the integration of data analytics with a deep understanding of consumer preferences had the most significant influence, contributing 42% to product development success. Environmental sustainability emerged as an increasingly important factor, influencing 28% of consumer purchasing decisions. The research also found that companies that integrate all five aspects into their decision-making process have a 35% higher product success rate than those that only focus on a particular aspect. The results of this study provide a comprehensive framework for fashion industry practitioners to optimize the product development decision-making process.
JOURNAL ARCHIVE
2024-12-21
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Jurnal Bisnis dan Komunikasi Digital
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pp. 10–10
Faizah Ats Tsaniyah, Santika Purwaty Ningsih, Dinda Yovita Cyntia, Indah Respati Kusumasari, Rusdi Hidayat N
Advances in information technology have sparked a revolution in data processing and analysis. Big Data Analytics (BDA) plays an important role in enabling companies to make faster, more accurate, and data-driven decisions. This study adopts a qualitative research approach to explore the intersection of Big Data Analytics (BDA) and decision-making theory. Qualitative research is well suited for this purpose as it enables in-depth exploration of complex phenomena and provides rich contextual insights. Big Data Analytics (BDA) plays an important role in improving decision-making by providing accurate, timely and evidence-based insights. In the manufacturing sector, BDA is used for real-time quality monitoring and predictive maintenance. Big Data Analytics (BDA) contributes significantly to supporting decision theory by improving the quality, speed, and accuracy of the decision-making process. Companies are advised to build a technology infrastructure that supports the comprehensive implementation of BDA.
JOURNAL ARCHIVE
2024-12-20
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Jurnal Bisnis dan Komunikasi Digital
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pp. 11–11
Putri Sahya Fadiah, Fera Kurnianingsih, Safa Alifiah Sagita, Rusdi Hidayat N, Indah Respati Kusumasari
Payment methods have a significant impact today due to various factors related to technological developments, changes in consumer behavior, and market dynamics. One of the latest innovations in payment methods widely established in Indonesia is using the QR Code Indonesian Standard (QRIS). The use of QRIS continues to increase along with the development of digital technology and changes in consumer behavior, which prefers easier transactions. This qualitative research uses a questionnaire survey containing questions relevant to the research objectives. Based on the research results, the QRIS payment method is one of the factors influencing buyer decisions, focusing on three main indicators: ease of use, transaction speed, and transaction security. The positive effect of the QRIS payment method contributes to increasing customer satisfaction, making consumers feel comfortable and safe and having a good shopping experience, so they tend to make purchases and choose QRIS as a payment method.