A Virtual Tourism Development Approach to Advancing Local Economic Development in Kerinci Regency

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    <journal-meta>
      <journal-id journal-id-type="actanova-preservation">Jurnal Bisnis dan Komunikasi Digital</journal-id>
      <journal-title-group>
        <journal-title>Jurnal Bisnis dan Komunikasi Digital</journal-title>
      </journal-title-group>
      <issn pub-type="epub">3026-5886</issn>
      <publisher>
        <publisher-name>Indonesian Journal Publisher</publisher-name>
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    <article-meta>
      <article-id pub-id-type="publisher-id">a-virtual-tourism-development-approach-to-advancing-local-economic-development-in-kerinci-regency</article-id>
      <article-id pub-id-type="doi">10.47134/jbkd.v3i4.6461</article-id>
      <title-group>
        <article-title>A Virtual Tourism Development Approach to Advancing Local Economic Development in Kerinci Regency</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <name>
            <surname>Sari</surname>
            <given-names>Ayu Esteka</given-names>
          </name>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Haryono</surname>
            <given-names>Gampo</given-names>
          </name>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Yusnita</surname>
            <given-names>Ida</given-names>
          </name>
        </contrib>
      </contrib-group>
      <pub-date pub-type="epub">
        <day>24</day>
        <month>10</month>
        <year>2026</year>
      </pub-date>
      <volume>3</volume>
      <issue>4</issue>
      <permissions>
        <copyright-statement>© 2026 Indonesian Journal Publisher</copyright-statement>
        <copyright-year>2026</copyright-year>
        <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/">
          <license-p>This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License.</license-p>
        </license>
      </permissions>
      <abstract>
        <p>Digital tourism offers opportunities to connect destination promotion with business performance and local economic participation, but these relationships require systematic examination. This study evaluates a proposed framework linking virtual tourism quality and digital marketing capability with tourism business performance and local economic development in Kerinci Regency, Indonesia. The population was tourism businesses operating in Kerinci Regency that have participated in, used, or been represented through virtual tourism content. Purposive sampling identified respondents meeting the criteria, data from 100 respondents. All five direct relationships were positive and statistically significant. Virtual tourism and digital marketing were associated with business performance, with standardized coefficients of 0,592 and 0,707, respectively. Their direct relationships with local economic development were 0,479 and 0,554, while the coefficient for business performance was 0,252. The model demonstrated generally acceptable fit, although two goodness-of-fit indices remained below conventional reference criteria. The framework illustrates how digital destination experiences and marketing capabilities were examined alongside business-level economic contributions.</p>
      </abstract>
      <kwd-group kwd-group-type="author">
        <kwd>Virtual Tourism</kwd>
        <kwd>Digital Marketing</kwd>
        <kwd>Tourism Business Performance</kwd>
        <kwd>Local Economic Development</kwd>
        <kwd>Structural Equation Model</kwd>
      </kwd-group>
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        <caption xml:lang="en"><p>Original PDF file published by Indonesian Journal Publisher</p></caption>
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      <title>Full Text &amp; Preserved Archival Statement</title>
      <p>Digital tourism offers opportunities to connect destination promotion with business performance and local economic participation, but these relationships require systematic examination. This study evaluates a proposed framework linking virtual tourism quality and digital marketing capability with tourism business performance and local economic development in Kerinci Regency, Indonesia. The population was tourism businesses operating in Kerinci Regency that have participated in, used, or been represented through virtual tourism content. Purposive sampling identified respondents meeting the criteria, data from 100 respondents. All five direct relationships were positive and statistically significant. Virtual tourism and digital marketing were associated with business performance, with standardized coefficients of 0,592 and 0,707, respectively. Their direct relationships with local economic development were 0,479 and 0,554, while the coefficient for business performance was 0,252. The model demonstrated generally acceptable fit, although two goodness-of-fit indices remained below conventional reference criteria. The framework illustrates how digital destination experiences and marketing capabilities were examined alongside business-level economic contributions.</p>
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